How to create an effective online survey?

Online Surveys have proven to be beneficial for organizations of all sizes and categories. Creating an effective online survey is essential for getting the desired response. Not only should it be convenient for your team to analyze, but it should also appeal to your customers to fill the form. Here are the top 5 ways of how to create an effective online survey:

Sometimes, with a lot of styling and designing, online surveys become a hassle to fill. Moreover, customers who prefer using their smartphones to fill up forms may find it difficult to load data-heavy pages. You don’t want to lose out a chunk of target customers by making fancy forms to fill. So keep it simple with just the questionnaire and maybe your logo. Try to keep the background white or light color so that the text is easily readable. Even if these seem too small a detail to focus upon, these translate bigger in the user experience of filling out your survey form.

You may be tempted to know exactly what’s in mind of your target consumers. But MCQs or filling bubbles are more convenient for your team as well as the user. It takes less time, is hassle-free, and always to the point. It is easier to analyze too, as you now have 4–5 fixed data points for each question to analyze your customer response. Add a text box if you feel it is absolutely necessary. But limit it to 1–2 depending upon the length of your survey.

Nothing in this world is free. And so is your customer’s time or efforts to fill your form. If you want to take the response rate a notch up, consider giving incentives to your customers. Ask your salespeople or include it in the subscriber’s emails to publicize about the incentives. Your incentives don’t have to be expensive. Rather, take a cue from fast food joints and make it a good marketing ploy. Giving 10% off on the bill in the next 30 days if you fill-up the survey is one easy way that kills two birds with one stone.

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