Building The Best Sales Team 10 Steps

Being the best will attract better talent, support the effort needed to improve, promote working together, and deliver a winning mindset.

Teams are people of different backgrounds, motivations, personal goals, and life experiences. When we build a team, there must be a common denominator to bring diversity together and strengthen the team. The team’s chemistry and a leader’s skill in creating a shared vision can break down barriers to higher achievement levels. Napoleon spoke of the power of ideas over material resources. People will follow a powerful idea before chasing a top-down performance metric, even with attached commission incentives.

Connecting instead of counting is the preferred strategy to drive sales performance. Here are ten steps to move your team toward a winning attitude and cohesion in their sales journey.

1. Hire for contribution, not for staff size. Understand your missing skills on the team and recruit to improve strengths. Have your team involved in the hiring process.

2. It’s not a popularity contest. Work harder at earning respect from the team rather than being liked. Be firm and fair in your judgment.

3. Lead by example. Jump into problems quickly and support the team in finding a solution. Be the coach, not the principal.

4. Praise in public regularly and give constructive criticism in private when needed.

5. Do not tolerate poor performance based on poor recruitment and fear of loss on your team.

6. Promote a spirit of learning and growth. Help the team see the benefit of training from their point of view and how it will help them.

7. Set goals in a collaborative process. Each team member needs to own their sales goal.

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