How has Advertising Revenue Significantly Changed in the Past Few Years?

Marketing has changed over time because we now have much greater access to user data and consumer behaviour. The most significant change to marketing is our ability to target specific audiences and understand their desires and needs.

The shift from traditional media marketing — newspapers, television, flyers and billboard posts — to digital media has been both fast and massive. In fact, according to eMarketer, global ad spending on digital media will reach $843 billion in 2020, up from just $5.4 billion in 2016. This is because people today spend more time online than ever, with a recent study finding that the average person spends over six hours per day on their digital devices.

There are several reasons for this shift to digital marketing, but the most important one is that it simply works better. Digital marketing allows businesses to target their audiences more precisely, track results more effectively, and get a higher return on investment.

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