Building a solid clientele for your freelance beauty business

Building a solid clientele is incredibly important when running a freelance beauty business. Clients have the power to either make or break your business so they should be chosen wisely.

Not every client is a good fit, and keeping the bad ones at bay will prevent you from wasting your precious time. In fact, keeping them could potentially ruin your good name, and prevent you from becoming successful.

Sweet spot clients, on the other hand, are keepers. They’re the ones who love your services, who buy additional products or services from you, who re-book you, and who recommend you to their friends and family.

The more you focus on attracting those sweet spot clients, and filtering out the bad ones, the closer you will get to running a successful freelance beauty business.

Are you a freelance makeup artist, or hairstylist, looking to grow your clientele? Here’s how you can build a solid clientele that’ll make your business bloom.

Step #1 Attract your sweet spot client

Step #2 Keep your sweet spot clients coming back

When you already get booked by sweet spot clients, don’t lose them. Loyal clients are your gateway to attracting new clients, so remember to nurture them. Email marketing and client notes will go a long way in building trust. Next time you get booked by a sweet spot client, give them an outstanding experience and then ask them why they chose you. You can use this information in your messaging and marketing. Another way to leverage your loyal clients is offering them an incentive to refer their friends and family, as they probably hang around people with similar style and taste.

Step #3 Set boundaries

Step #4 Keep bad clients at bay

We’re talking, of course, about the penny pinchers, the chronically late, and the rude. They throw off your schedule and stress you out. Frankly, clients who aren’t in your sweet spot are more trouble than they’re worth. And if they don’t learn from the boundaries you’ve set, it’s time to break up. The mature way to do it is by letting them know, either face to face or via phone or email, that you’ve noticed a pattern of being consistently late, unsatisfied, or disrespectful. Tell them you hold your business to high standards and you have strict guidelines for how you conduct appointments and run your schedule. Include that you no longer feel that you are a good match and that their needs will be better met at another professional.

Step #5 Join Stylemee and grow your business

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