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How To Optimize Airbnb Listing For Higher Search Ranking

My Airbnb business grew from 1 to 110 properties in the just two years, and the key reason behind this success was my excellent understanding of how Airbnb SEO works.

Ever wonder why your bookings are drying up with time?

To give you instant reward and hook you to the platform, Airbnb gives an initial push (new listing bump) to new properties but if you don’t have an optimized Airbnb listing your bookings will soon start drying up and slowly lead it to a loss-making business.

Here I am sharing all my Airbnb optimization secrets which helped me turn around loss-making business into profitable ones within weeks if not days.

Some of these techniques are time-consuming; you will have to be consistent and keep doing them regularly to stay ahead of the competition.

Other aspects of Airbnb listing optimization are technical, I have tried to simplify them into actionable steps in simple layman terms as much as possible.

Just like Google, Airbnb search engine’s job is to show the best and most relevant listings to the user.

With 1000’s of listings to choose, Airbnb has developed an algorithm to internally grade properties which are used to determine its ranking in the search result.

This algorithm is called the Airbnb search engine — it is based on a set of pre-defined rules to identify each event that occurs on a listing as a positive or negative one, and it maintains an overall internal Airbnb score of your property.

A positive event gives +1, and an adverse event leads to -1 in the internal scoring.

Higher the internal score, better will be the search ranking of your Airbnb listing.

The Airbnb search algorithm is more complicated than this. Still, to optimize your Airbnb listing, this simple principle of the internal score is sufficient to understand each optimization step you need to perform.

You might have noticed; when searching for something on Google, we rarely go beyond first two pages of the search result as it is human nature to feel insecure and we think information after first few pages is less reliable — it works the same way on Airbnb too.

To optimize your Airbnb listing is all about appearing in the first two pages of the search results for the maximum number of search criteria…and when this happens, you will have no difficulty in filling your calendar ANY TIME of the year.

Airbnb is continuously monitoring your listing and the actions you take.

Every time you make a change to your listing or a user clicks on it — each event that occurs on your listings updates the internal SEO score, positively or negatively.

Another essential thing to note before we dive into the details: Airbnb is guest focussed.

They want more and more guest convenience, no matter how hard it makes your life as a host.

Airbnb knows if people are coming to book their vacation on the website, hosts like you and me will be there offering our holiday lets.

Apart from the listing strength (internal factor) and how attractive your listing is to guests, Airbnb also monitors user behaviour(external factor), i.e. how people react to your listing.

The recorded user behaviour is divided into the few key performance indicators (KPI’s) such as:

All this user data is continuously collected by Airbnb to determine the quality of your Airbnb listing.

Here is the list of factors used by Airbnb search engine to determine your properties search ranking.

With time as your Airbnb listing grows older, it keeps gaining Airbnb trust. With each successful guest checkout, it becomes more and more credible, and the algorithm keeps adding +ve points to it.

WHAT YOU CAN DO:

Shared property is considered less favourable compared to an entire property on offer.

WHAT YOU CAN DO:

You need lots of 5-STAR guest reviews.

Each 5-STAR review gets you +ve points added to your Airbnb SEO score and sub-4-STAR review is going to wash away your months of hard work.

WHAT YOU CAN DO:

Airbnb knows the hotspots and busiest places in your area and the distance of your property from them.

WHAT YOU CAN DO:

Airbnb algorithm will love you more and more as you keep dropping the nightly price and reward your listing with higher search ranking almost instantly.

WHAT YOU CAN DO:

Providing as many amenities as you can, it will help immensely with Airbnb listing optimization.

Out of all, the first in the list ‘Essential’ amenity is the most important. Make sure it is checked in your listing and if you don’t provide any of these items, do everything you can to offer them.

Next in the list of amenities, is the Home Safety equipment.

Do everything you can to provide these four items and check the four boxes. These items are not expensive and can save lives!

Internet is the third most important amenity Airbnb wants you to provide. Make sure to offer it and check these two boxes under ‘Common amenities’ section.

More boxes you can check under the amenities sections of your listing the better it is. Think of it as every checkbox you tick in this section gives you a +1 in the internal Airbnb scoring.

Don’t forget to put the ‘Safety card’ information with the local emergency numbers at the bottom of the amenities page.

Airbnb is guest focussed, more flexible your guest cancellation policy is, more Airbnb will reward you with higher search ranking.

Moreover, if you choose a ‘Strict’ cancellation policy, you won’t get many far off bookings as people prefer flexibility, especially families and groups.

WHAT YOU CAN DO:

Airbnb algorithm cannot see how beautiful your listing photos are, but from the file size it can guess the resolution of the images, and high resolution is a positive indication.

WHAT YOU CAN DO:

Making open more bookable nights gives a boost to your search ranking almost instantly.

More the number of nights available in your calendar for people to book, more is Airbnb interested in selling them out, and you will appear in more search results.

WHAT YOU CAN DO:

Airbnb algorithm will hate you for cancelling a booking, and your search ranking will plummet instantly.

The only exception is if the situations fall under Airbnb extenuating circumstances policy; in this case, they can cancel any reservation penalty-free.

WHAT YOU CAN DO:

TIP: Although Airbnb gives you three free cancellations for instant bookings but what I have noticed is that they don’t keep track of cancellations. I have managed to cancel several reservations in the last few years by telling them that I never cancelled a booking previously, try this trick you may get away with it too.

Airbnb is customer focussed, and they want quick replies being sent to guests when they send an enquiry,

Airbnb search engine algorithm starts a timer as soon as an enquiry comes, and the sooner you respond, more points it will reward you for being responsive.

WHAT YOU CAN DO:

If you have turned off Airbnb ‘Instant bookings’ OR you have not updated your calendar for a few weeks, Airbnb will send you booking requests from guests for you to ACCEPT or DECLINE.

WHAT YOU CAN DO:

Airbnb loves listings with instant booking ON. If you turn it OFF, several points are taken off from your Airbnb optimization score, and you will notice an immediate drop in your search ranking.

Although in specific scenarios, especially when you are sharing space in your own home, it is advisable to keep instant booking off as you may want to keep a check on who is coming to stay.

WHAT YOU CAN DO:

Empty rooms don’t pay! If you desperately need bookings for a specific period and you would rather have someone pay something instead of letting the night go vacant, you can switch on Airbnb smart pricing suggestions for those dates.

Airbnb search engine algorithm will hug you for this, and that increases your chances of getting a booking by at least 50%. Although the Airbnb smart pricing suggestions are super low, it is a useful tool you can occasionally choose to fill empty nights.

WHAT YOU CAN DO:

Watch this video tutorial on how to apply Airbnb price tips.

Airbnb wants you to offer weekly and monthly discounts and Airbnb search engine algorithm will give you credit for doing so.

The more discount you can offer more your listing will be pushed up the Airbnb search ranking.

WHAT YOU CAN DO:

Watch this video tutorial on how to add weekly and monthly discounts on Airbnb.

Airbnb wants you to offer all-inclusive price, and its search engine algorithm will reward you for not asking for a per-person price.

It is understandable that you may want to make it more affordable if fewer people are going to come and stay in the property but in my view its pretty lame, no matter if one person stays in the park or five, your cost for each night is the same so why offer a discount?

WHAT YOU CAN DO:

Watch this video tutorial on how to apply weekly and monthly discounts on Airbnb.

If you are regularly maintaining your calendar, this will send a positive signal to Airbnb search engine algorithm that you are less likely to cancel a reservation as your calendar is pretty much accurate.

WHAT YOU CAN DO:

Watch this video on how to manually block and unblock a date in calendar for Airbnb SEO.

Airbnb is no exception to online fraudsters, and providing ID proof along with connecting your Airbnb profile to social media platforms, will increase your credibility with Airbnb search engine algorithm which will help your listing rank higher on Airbnb.

WHAT YOU CAN DO:

Watch this video on how to upload your Government ID on Airbnb.

Airbnb search engine algorithm wants you to give that personal touch to your listing and will reward you for doing so with higher search ranking on Airbnb.

WHAT YOU CAN DO:

Watch this video on how to add your Airbnb profile introduction.

Though keeping a security deposit is extremely important, it just makes guests be more respectful of the property but don’t enter a scary amount to put people off.

WHAT YOU CAN DO:

Watch this video on how to add security deposit for your Airbnb listing.

This is one of the most widely known facts about Airbnb SEO.

Airbnb rewards your listing with higher search ranking when people add it to their wishlist. Until early 2019, you could see the count of how many people have added it to their wishlist, but it has now been removed, but Airbnb still tracks it.

WHAT YOU CAN DO:

Having an attractive listing headline will click-through rate, i.e. more users will click on your listing when displayed in the search results and this is counted positively in your internal Airbnb SEO score.

WHAT YOU CAN DO:

See this Airbnb tutorial video on how to add unique icons to your listing title.

Having to the point listing summary helps guests in decide if it is the right place for them or not.

It generates user interest, decreases the amount of time they will spend on your listing before booking it and increases its performance rating with Airbnb search algorithm.

WHAT YOU CAN DO:

Choose the best photo of your property as the cover photo. It should generate curiosity and encourage the user to click on your listing, thereby increasing its click-through rate.

WHAT YOU CAN DO:

Move the best four photos from different areas of the property to the top of the image gallery.

When the user clicks on your listing, photo preview shows your cover photo along with the four top pictures as you can see in the image below.

This should engage users towards wanting to know more about the property, and start reading the description, check reviews and view photo gallery etc. this will feed positively to your Airbnb search engine internal score.

WHAT YOU CAN DO:

Always make sure to upload an external photo of the property, how it looks from outside and the street view — this gives people an extra sense of comfort and confidence about the property and surrounding areas.

WHAT YOU CAN DO:

Being able to check-in themselves is important to guests, and Airbnb wants you to provide this facility as much as possible.

Switching to a self-check-in method is taken positively by the Airbnb search algorithm, and it will boost your search ranking significantly.

WHAT YOU CAN DO:

This last Airbnb optimization technique involves doing things off the platform.

Airbnb is constantly monitoring how people come to your listing, if someone comes to your listing by following a link on Facebook, Twitter, Instagram or any other non-Airbnb website, this is treated as a good sign and indicates people are talking about your property outside Airbnb.

WHAT YOU CAN DO:

Over the years I have heard people talking about all kinds of random stuff which they believe helps with the Airbnb search ranking.

Here are the most baseless things people say will help with higher Airbnb search ranking:

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